Google Analytics – Non-Ecommerce Sites: Beyond Averages
If you have a non-ecommerce site, you may be missing important insights by focusing exclusively on averages. Avinash illustrates specific metrics you can use to go beyond averages to get a true picture of what is happening on your site. www.google.com


Why? Support your comments…
Is the average (mean) the correct statistic to use? The Median may be a better statistic. Just a thought!
very good love it
Very helpful and presented in practical terms and speech.
Well worth the 7 minutes!
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vandewat
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the whole thing about buisness is making whats usefull shareable and whats shareable economicle=common.
You have to see this in larger consequences. See all his videos.
Just what I needed to help me explain the point better.
I’ve been banging away about the dangers of using averages in business for years, even stating that it could lead to failure when top executives build their strategic plans by relying on averages.
Just what I needed to help me explain the point better.
I’ve been banging away about the dangers of using averages in business for years, even stating that it could lead to failure when top executives build their strategic plans by relying on averages.
worth watching
A thought provoking introduction to google analytics. “Stay away from averages” is the message.