It’s incredibly easy to create a Facebook ad, to help promote your website. However, the approval process may prove to be something of a challenging surprise, judging by all the complaints on the net by people whose ads are not approved on the first try. But don’t waste time poring through Facebook’s fine-print guideline, to [...]

There’s been heavy buzz about Facebook ads – and with good reason. Created properly, they can be an effective tool in rocketing your popularity like a meteor, or branding your business. But almost no one talks about using Facebook ads in reverse – as a source of valid ideas for market research. Think about it. [...]

Facebook’s Lexicon was, until very recently, a secret goldmine for Facebook ad developers. But now all you will see is a sign that the Lexicon has been removed from Facebook “for the time being”. While this is aggravating to those who had gotten into the habit of using it for market research, it may signal [...]

You’ve done thorough market research, and read all Facebookís rules and prohibitions… you’re all ready to start your Facebook ad campaign. Before you do, however, you may need to stop and consider some little-known factors that could affect your market research conclusions. 1. You may know that Facebook allows users to search the web from [...]

Applications have the ability to go viral – and Facebook is all about viral: But did you ever stop to think how much apps can help increase the effectiveness of your Facebook Ad? The beauty of Facebook apps – they’re interactive: Something your fans can click on, and get a tiny reward in the form [...]

You’ve built a website or created a WordPress blog, and packed it with your best content. You’ve done solid market research, carefully optimizing your site for SEO with long-tailed keywords. And now you’re busy networking that site by: – Submitting articles to directories – Including a clear “call-to-action” at the end of every post – [...]

When it comes to Facebook ads, you’ll get wildly varying comments and results reported in your favorite business, SEO or marketing forums. Some people are up-front about stating that Facebook ads are the greatest thing since the iPhone; others give it a total thumbs down. That being the case, how do you get at the [...]

You may have been given quite a few Facebook Ad tips by well-meaning friends or forum members. I just read one tip you should definitely avoid – and that’s creating a new Facebook account under a pen name for your business. Let’s take the case of Walter (not his real name, of course.) Walter wanted [...]

Are you one of those entrepreneurs who is focusing on branding their business or company? If your answer is “yes”, you may want to link your Facebook ad to your Facebook page. What’s that? Don’t have one? Well. Let’s have a look at Facebook pages… and then you can tell me why not. Okay? A [...]

Drop everything you ever learned about writing long sales copy or blog headlines – Facebook ad headlines are different, yet again. For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, punchy and eye-catching. The best format is either something so off-the-wall your reader [...]