Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform
Product Description
This authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. They present best-practice examples, timely data, and plenty of additional resources for further research. Key features include Methods and Metrics sections in almost all chapters that illustrat… More >>
Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform
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on the internet marketing. Starting from technology, to competitive analysis, online consumer behavior, communities, channel management and many more.
The book could be better if global e-commerce success stories were told, such as Ryanair, and others.
Rating: 3 / 5